What is the digital marketing?

digital marketing


Today, the Internet is embedded in our lives, so it is almost impossible to do anything without it. So, it is no coincidence that it is increasingly difficult to see people disconnected from their cell phones, having the Internet at their fingertips.

And if our life is no longer the same with the Internet, the same can be said of the purchasing process. Today it is very common for us to look for products or services that we want on the Internet, either to find the best prices (when we already know what we want), to search for information about a certain product or service (when we are still studying the possibility of buying). Or even to discover more about a problem we have (when we still don't know what solution will help us).

We call all of this Digital Marketing Services: a set of information and actions that can be done in various digital media to promote companies and products.

Emerging in the 1990s, Digital Marketing changed the way companies use technology to promote their businesses. The term has become more popular as people use more digital devices in the purchase process, whether to search for products or make purchases themselves.

To get an idea of ​​how Digital Marketing changed the purchasing process, it is enough to mention that, in the past, almost all the information we could obtain about products and services was in the hands of companies that offered these solutions.

In other words, to find out about a product or service, you had to go to the vendor, who would probably "sell you the fish" for the company side instead of offering free information on solutions.

Digital Marketing: a set of information and actions that can be done in various digital media to promote companies and products

Digital Marketing has enabled the consumer to play a more active role in this process. In numbers, it means that 60% of the purchase process has already been completed before the consumer contacts the seller.

But, despite seeming challenging, Digital Marketing is, in truth, a huge opportunity for companies to strengthen their brand and multiply their business opportunities since, more and more, the Internet is going to be part of the lives of companies. People.

In addition, Digital Marketing includes various action fronts, such as Content Marketing, Email Marketing, and social networks, which increase your reach and influence in the consumer purchasing process.

Some statistics that prove how much Digital Marketing has the potential to grow:

  • The digital media budget should double in the next 5 years;
  • 87% of internet users now own a smartphone;
  • Inbound Marketing generates 54% more Leads than Outbound Marketing;
  • Three million advertisers use Facebook Ads to reach their consumers;
  • B2B companies that have blogs generate 67% more Leads than companies that do not;
  • Instagram passed the 200,000 advertiser mark 5 months after opening its ad platform;
  • 93% of purchase decisions are influenced by social networks;
  • Marketing professionals who prioritize working with blogs are 13 times more likely to get positive ROI;

How to do Digital Marketing?

As we said, Digital Marketing, because it is a very extensive/macro issue, has a huge diversity of disciplines, strategies and specific techniques. Thus, there are countless ways to apply Digital Marketing.

But, despite many possibilities for Digital Marketing applications, those strategies/techniques stand out for being used by the vast majority and normally bring positive results. They are:

  • Content Marketing;
  • Email Marketing;
  • Social media;
  • Conversion Optimization – CRO;
  • Search Marketing – SEM.

If you want to hire an internet marketing agency for your digital marketing services then we recommend you to contact Mavenup Creatives.

 

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